From down rounds to hiring freezes - Carta's Peter Walker explains it all
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Instead of Asad’s clever writing, you’re stuck with me today. I’m Peter Walker, I run the Insights team at Carta, and we’re going on a tour of what the hell is happening in US startup world in 6 charts.

 

Why should you care what we have to say about venture-backed startups? Good question.


Carta is the leading cap table platform in the US today. We estimate ~50% (over 45,000) of US venture-backed startups use our software to issue equity to employees and investors. Our insights are drawn from the aggregated and anonymized data pools of those startups, from pre-seed to pre-IPO.

 

Chart 1:Overall Fundraising

Screenshot 2024-10-10 at 12.09.28 PM

Let’s get the negative headline out of the way. Fundraising across venture-backed startups is significantly down from the halcyon days of 2021.

 

But you can easily make the argument that the aberration was the easy-money period of 2021 and early 2022 rather than the stricter environment of today. A potent mix of zero interest rates, a global pandemic pulling forward digital demand, and a dose of irrationality combined to create a storm of funding.

 

Chart 2: Effect on Founder Timelines

Screenshot 2024-10-10 at 12.10.49 PM

Less capital being deployed leads to longer gaps between funding rounds. Founders who may have expected to receive another slug of capital 24 months after their Series A, for instance, may have had to make that cash last 30 months (or even longer). 

 

Some startups have responded by becoming profitable businesses (although that’s no easy task for most tiny venture portfolio companies). Some have taken in bridge rounds at a high rate of dilution. And some have had to swallow tougher medicine.

 

Chart 3: Down Rounds Abound

Screenshot 2024-10-10 at 12.11.36 PM

A historic share of startups have had to take down rounds in the past 24 months, lowering the valuations of their companies. This can be a challenging moment for any founder—explanations are demanded by investors, employees, friends and family.

 

But taking a down round and staying in the game is much preferable to bankruptcy or dissolution.

 

So what have founders done to adapt their businesses to this new climate?

 

Chart 4: Hiring Halts

Screenshot 2024-10-10 at 12.15.04 PM

US startups on Carta hired 72,000+ people in January 2022 but only 27,677 in January 2024.

A spat of layoffs combined with the above hiring reticence means that more people actually left US startup jobs than joined them in recent months. 

It's possible that these hiring trends will hold as a secular shift towards automation (see: AI) keeps total headcount low even when funding rebounds.

What does all this turmoil mean for the would-be startup joiner?

Chart 5: Employee Equity Eroding

Screenshot 2024-10-10 at 12.16.14 PM

Startups funding declines → more time between rounds → valuations decline → hiring falters → employee compensation takes a hit.

You can see the orange line reflecting a static environment for startup worker salaries (although in a period of high inflation, static isn’t so great).

But the real hit has come in startup equity packages. The average equity offer is now 36% lower than it was in November 2022. That’s literally 36% less shares, not simply a lower valuation on companies overall.

Well…that was a bummer note. Let’s not end there.

Bonus Chart 6: M&A Rising

Screenshot 2024-10-10 at 12.18.00 PM

In order for this whole lethargy in startups to get reversed, investors need to see some returns. Liquidity has been tough to come by but we are seeing M&A rebound in recent quarters.

 

Now if only IPOs would come back…

 

If this sort of data analysis is your jam, consider subscribing to our Data Minute Newsletter—one startup chart in your inbox every Thursday morning.

 

Major thank you to Asad and the Topline team!

Peter Walker (3)

Peter Walker
Head of Insights, Carta

Guest Editor of Topline newsletter

 

PS: Was this email forwarded to you? Subscribe here.

Chart of the Week

Screenshot 2024-10-10 at 12.05.25 PM

Source: Clouded Judgment 

 

Jamin had to adjust what is considered as “high growth” in the public markets, from >30% NTM growth to >27% NTM growth, because only one public tech company is projected to grow >30% after this quarter’s earnings. Tells us a bit about how hard it is to find growth in this market, so if you have some, celebrate it.

This Made Us Think

  1. Is ARR Dead - OnlyCFO: We all think we’re on the same page when we say "ARR," but that's far from true. And now, we’re facing a new wave of revenue models: consumption-based, AI-driven, and less predictable SaaS. OnlyCFO breaks it all down, creating clarity in this confusing evolution.

  2. A Look Back at Q2 '24 Public Cloud Software Earnings - Clouded Judgment: A quarterly must-read. This report cuts through the noise, showing what really happened with public software companies and forecasting what’s ahead

  3. ServiceNow - from starting over at 50 to dodging a $150B mistake - Crucible Moments: Few software companies can match the impact of ServiceNow. It’s where giants like Frank Slootman and David Schneider were made. Revisiting their journey is as enlightening as it is entertaining—a true masterclass in building a tech titan.

Overheard in the Topline Slack Community

“In our conversation, KD shares invaluable insight on how to create effective playbooks, drive adoption, keep them fresh, and ensure they have an impact on performance. I had a blast recording this one and implemented a few changes in my business immediately. I now have a weekly 60 minute meeting with enablement to document our leadership frameworks. KD really pushed me on making more time for this work that I was doing sporadically before.

 

Thanks for coming on [The Revene Leadership Podcast], Kevin!”

 

- Kyle Norton, CRO of Owner.com & Host of The Revenue Leadership Podcast

 

Listen to Kevin’s episode of The Revenue Leadership Podcast now.

Hungry for more Topline? Join Topline Slack in Slack where 400+ Founders & Operators speak freely and try to separate the signal from the noise in B2B tech.

It's now or never...

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View the full calendar of industry events.

Movers and Shakers

  • JoAnn Martin has been named Chief Revenue Officer at Black Crow AI
  • Billy Biggs has joined TechnoMile as President and Chief Revenue Officer
  • MarketMuse has entered into an agreement to be acquired by Siteimprove
  • Maebellyne Ventura has joined Pilot.com as VP of Marketing
  • Ryan Narod joined Rippling as VP of Corporate and Integrated Marketing

What’s driving growth for GTM teams in 2024?

Pavilion and Crossbeam are surveying leading GTM professionals for part two of The Future of Revenue report, aiming to uncover the key strategies driving growth in 2024. 

 

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All content in this newsletter was written and edited by Peter Walker, Asad Zaman, Kathleen Booth, and Cullen Denny - not AI 🤖.

Have feedback? Let us know

 

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